The nature and purposes of Research

secondary research
Secondary research is when you go to a source to find your research , for example it could be a library or even a page on the internet and could even be from someone talking, but you read/listen and you know more. That is secondary research. An example of Secondary research could be an internet page. http://www.escapistmagazine.com/news/view/128973-Pokemon-Research-Proves-Squirtle-To-Be-Best-Starter

primary research
Primary research is where you go out and get the information yourself, this is usually done by asking question to random people or even setting up a survey for people to answer. you will get your results and people will not be silly on them. An example of this would be when the media gathers a group of people to show them a movie , they are of all ages so the ones that like it best would become their target audience. https://www.commonsensemedia.org/educators/parent-media-education/school-surveys


quantitative research
Quantitative research is when you get numbers from your research, for example say I asked five people how much they rate the video game League of Legends and they say 7/10 , 6/10 , 3/10 , 9/10 and 1/10 I got five different results and all are different but I got them and most people like the game while two people don't. I cannot put an example as I cannot find one.


qualitative research
Qualitative research is where you don't go for number but how the person reacts, as in emotions, humans will show them . What I mean is that if you introduce a child to Pokemon they will not be into it as much as they are younger and do not understand what is going on but if you show it to a 9-10 year old , they will be able to understand it as they can read it and understand what to do. That way you can see what age is best to play and what age is best to set the target audience. I cannot find any examples to place.


audience research
Audience research is where you see if the product/video is going to your target audience, I have done mine on Pokemon, back when Pokemon was first released it hit its target audience as children wanted and loved playing it but as we grew older we liked Pokemon at an older age so I hit the target audience in the current year by targeting teenagers.


market research
Market research is where you look into other companies to see when they are realizing a game, say I worked for Nintendo and I decided to release a Pokemon game when a new call of duty game is coming out, I will loose out because more people prefer to play call of duty but if I realizing it before the call of duty comes out I am certain to sell a lot of copies.


production research
Production research is all the things you need to research to make the production happen. For example where you go into a location but make sure you actually go there such as getting a location recce, other things you will need to get them will be such things as talent release and making sure you inform the police when you are using special effects or even filming on the road or public area.


assessing results
Representative - It means that say I am asking a group of 15-19 year olds if they like Pokémon but I would only ask my class as they are filled with 15-19 year olds and I would get a Representative result but if I were to ask a random group of people they might be different ages and I will get un-reliable results back.
reliability - Its more about asking someone a question on a survey , they might not be 100% honest with you because you cannot see them and could lie , making the results of the survey unreal but if you were to ask someone while in a interview you will get the honest answer as it is a situation were you have to answer properly.

Here is what I found online