The Purpose of music videos

Intro
The era of music videos first started when Queen released a music video of Bohemian Rhapsody which was released in the year 1975, the same time Jaws was released. Being the first music video to be released with advanced video effects made the band even more popular then what they were already are and got them  a lot more fans. The purpose of the essay is to look at why music videos exist and how they have gotten so popular in the last decade.



The promotion of artists is really easy to do in music videos because it is easy to put the bands name on the drum set, that is a way of promoting them in the music video but having the bands name isn't the only way to promote the band, Another way is how the band is portrayed for example ; The prodigy is a great band but the videos are insane, because
 of the videos looking insane makes the band look like a bunch of crazy people which is the image they want.


For promoting the producers, that is easy for the producer to do it themselves. They get themselves promoted by making unique and one of a king music videos such as Michel Gondry, He has directed many music videos for bands such as;  The White Stripes, The Chemical Brothers, The Vines, Sterogram and RadioHead.


The way artists are marketed is how the producers make viewers and fans see a unique side of them in music videos a good example is Lady Gaga, Lady Gaga is seen as a strange woman in her music videos for her costumes in the music videos and example of strange costumes is in the video Telephone she has cans of coca cola in her hair. Another way an artist is portrayed is by the way they grew up as it is reflected in Eminem's music videos for example he has a video about how he started his rapping carer and it is called loose yourself.

These artists can be seen on the television station MTV such artists as Arihana Grande and Brian Collins


A way that independent music artists can make it big and popular for an example Greyson Chance entered a talent contest at his school in 2010, his mother recorded it and he posted it to YouTube and in the following year in 2011 he released his first album called Hold on 'Til the Night.

Here is the video that got him famous





And this is Grayson on the Ellen De Generate Show.

Apart from being lucky from a talent contest , you may also not have much budget and have to be very careful when making your own music videos because you have no professional help. You may not have good effects to use but it doesn't matter, the only problem is trying to get views as 300 hours of footage is uploaded to YouTube every minute. But on the good side of things, you get to have full control over the video and you can't have anyone tell you how to set up the set and how to edit the video.

Self Produced Artists

A self produced artist or artists who made themselves famous on YouTube are Nicepeter and Epiclloyd,they both had their independent YouTube channels, Nicepeter played the guitar and sung for his video's and got quite popular with 2,706,545 views on his videos while Epiclloyd made rap videos and had 1,180,759 views but both youtubers had something in common so they joined together to make a new channel (while still running their individual channels) And this one was called Erb or Epic Rap Battles of History which is very popular online, most of kids these days love it, not only do you learn history about they two people rapping but its also humerus to watch them and see who they put against each other and Erb has  25,990,091 views just on one video.

Below are the advantages and disadvantages to creating your own music video

Some artists like to show their artistic side with their music videos , the music videos will most likely be on M.T.V as they can censor any swear words and they play the music videos when they play a song and it would mean the music artist would be remembered for the masterpiece they created.

For example The band Aha - Take me on , the music video is brilliant because it switches between the real world and the comic universe 

Extension of income
For extension of income I will be looking at how likely it is for less popular bands to be played on the radio and on M.T.V. I think it is hard for unpopular bands/artists because people like so many of the modern artists as they are constantly played on the radio and always have ad's on television and on the internet. For example a new song called I'm an Albatraoz has been a big hit on the radio and I have seen it play on MTV. I think the best way to make money for a new person is start on youtube and make sure you create a page on social media outlets to let people know that you are on youtube.

Media platforms are used to promote yourself or bands/artists, Firstly a lot of celebrities use twitter and generally post to fans and silly things that make us laugh , The media platforms used where we can see what they post is Twitter and Facebook, it can be anything from being bored to how exited they are for a concert in a few days at a place . The other media outlet I can think of is Youtube,
Youtube is a great for uploading footage but just be careful because 300 hours of footage is uploaded every minute.
Here are the advantages and disadvantages.


The last thing is Synergy , Synergy is where during a media outlet or music video it promotes another media outlet such as a movie or advertising a drink. For example Linkin' Park made a music video for the second Transformers movie; Revenge of the fallen. The song is called new divide and it promotes transformers as it was filmed on the set of the movie and there is Megatron in the background